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AETN
Tipo de proyecto
Fotografía
Fecha
Abril 2023
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The Challenge
Sports tourism is growing rapidly, but the experience around competitions remains fragmented and stressful. Athletes travel to compete, but managing logistics — equipment transport, accommodation, and family expectations — often becomes overwhelming.
At the same time, companions frequently remain outside the core experience, turning what could be a meaningful shared trip into a logistical challenge.
Competitive travel is designed for athletes, not for the people who travel with them.
Getting to know the user
Sports competitions generate complex logistics that affect not only athletes but also their companions, creating stress, guilt, and fragmented travel experiences.
Users Pains
Managing race registration, equipment transport, accommodation, and schedules creates stress before the competition.
Family members often spend hours waiting with no meaningful role in the experience.
Athletes rely on multiple tools, websites and providers to coordinate a single trip.
01. Identified user profiles
The Guilty Family Hero
A high-performing professional who loves endurance sports but struggles with the guilt of dedicating time and resources away from family.
Goal
Turn competitions into meaningful family trips.
The Pack Leader
A club organizer responsible for coordinating travel for groups of athletes.
Goal
Simplify group travel planning.
The Time-Poor Executive
A high-income athlete willing to pay for convenience.
Goal
Focus on performance without logistical distractions.
How might we design a travel experience that allows athletes to compete while enabling companions to fully enjoy the destination?
By creating a curated travel platform that integrates race logistics, tourism, and family experiences into a single service.
Compete at your best while sharing the journey with those who matter most.
Value Proposition
Curated race experiences
A platform where athletes can discover race packages that combine registration, accommodation, and activities.
Local expert marketplace
Connection with local guides, mechanics and sports specialists.
Companion itineraries
Parallel travel agendas designed for family members and companions.
Door-to-Finish logistics
Professional management of sports equipment transportation from home to the destination.
